L’Oréal’s Urban Decay brand has appointed Ari Kytsya, an adult content creator on OnlyFans, as a brand ambassador, in a campaign heavily promoted to teenage audiences. We are deeply concerned that this partnership glamorises the pornography industry, an industry proven to fuel violence against women, normalise sexual exploitation, and harm young people’s perceptions of healthy relationships.
Along with sister organisations KairosWWT, nia, Women at the Well, and CEASE, we have written to L’Oréal calling on it to distance itself from an industry that profits from the degradation of women and to uphold its own stated ethical principles.